Is there a program for them?
Age groups, experience levels, goals, training styles, and class expectations help people recognize where they belong before they call.
Martial arts / Fitness / Training facilities
Your next member is deciding before they walk in.
Before someone books an intro or trial, they want to know: Is there a program for me? Do I need experience? Who will coach me? Does the schedule work? We make those answers easy to find.
Plans from $79/month
$0 standard setup
Month-to-month billing
30-day notice to cancel
Programs / Coaches / Schedule / Intro / Follow-up
What future members need before day one
What future members need / 01
Help future members know what to expect.
Future members are deciding whether the program fits, whether they trust the coaches, whether the schedule works, and whether that first visit will feel awkward.
From curiosity to first class
Make the first step clear.
Will they feel comfortable here?
Real coaches, training photos, student stories, and an honest look at the environment make the first visit feel less intimidating.
Can the schedule work?
Class times, locations, program paths, and expected training frequency are easy to understand without a scavenger hunt.
How do they book the first step?
One clear intro, trial, consultation, assessment, or first class makes starting manageable and keeps follow-up organized.
What the website covers / 02
Show future members where they fit.
Start with a focused website that makes the first class easier to imagine. Add lead tracking, automated inquiry responses, reminders, and follow-up when they become useful.
A homepage that helps people self-select
Make the right promise to the right student and show what makes this training environment feel different.
A clear place for every program
Give kids and adults, martial arts, group fitness, personal training, performance, and specialty programs room to speak to the right person.
A first visit with fewer unknowns
Connect the current schedule and explain what to bring, when to arrive, what happens, and what the intro or trial costs.
Trust before the intro
Use coach profiles, facility details, student stories, outcomes, and real photography to make walking in feel less intimidating.
One obvious way to book
Guide trials, intros, consultations, assessments, and questions into a focused first step instead of a generic contact form.
Follow-up with context
Keep the source, program interest, and reason for each inquiry organized, with room to add messaging and automation when it becomes useful.
Experience that matters / 03
We know what it takes to run the business—not just market it.
Our approach comes from years of helping martial arts and fitness businesses grow, plus the day-to-day work of operating Summit.
“We started with nothing but an idea, and together we built an entire brand and business.”
Zach B.Summit Training & Fitness
“Before working with Waypoint, we were doing less than $15K a month; now we’re doing over $60K a month.”
Vinny A.Apex Defense Academy
“Mike and his team just really understand my business and what we need.”
Dan T.Turner Martial Arts
The people behind Waypoint
Real people do the work.
Waypoint brings designers, developers, writers, photographers, videographers, and marketers to the table. We use smart technology to move quickly, but the thinking, craft, and accountability stay with our team.
- Strategy
- Design
- Development
- Writing
- Photo + video
- Marketing
Training plans / 04
A useful website without turning it into another big project.
Start month-to-month, with standard setup included. Choose how much of the ongoing work you want us to carry.
$79/ month
We build it. You manage routine changes.
Best for teams with someone who can keep programs, schedules, coaches, and offers current.
- Professionally written pages built around future-member questions
- Programs, coaches, schedule, first visit, and pricing made clear
- Your intro, trial, or consultation path connected
- A mobile-first CMS for routine updates
- Hosting, security, backups, analytics, and support
$149/ month
We build it—and keep the member-facing details current.
Best for owners who want website updates off their weekly task list.
- Everything in Launch
- Monthly updates to schedules, coaches, programs, and offers
- Photo, testimonial, first-visit, and page updates handled for you
- Send changes to Waypoint instead of editing the CMS yourself
- Faster support and scheduled accuracy checks
$249/ month
We keep it current—and improve the path from interest to enrollment.
Best for businesses that want proactive lead-path and campaign support.
- Everything in Managed
- A quarterly future-member journey and conversion review
- Proactive improvements to intro offers, messaging, and calls to action
- Focused campaign and landing pages when needed
- Priority planning and turnaround
$0 standard setup
Month-to-month billing
30-day notice to cancel
A simple first step
See if we’re a fit
Let’s see if Waypoint Training is a good fit.
Tell us what you want to improve, and we’ll walk you through the next step.